Tech Savvy Infographic- OOH Insights and Media Behavior
Posterscope’s Outdoor Consumer Survey profiles thousands of consumers across the nation and explores their media consumption behavior and attitudes to Out-of-Home advertising.
Tech Savvy’s are a highly sought after segment in the market. They’re willing to spend their income on the latest tech gadgets, broadcasting their lives on social media. Out-of-Home and Experiential marketing can be used effectively to reach Tech Savvies, with large amounts of time spent at malls, nightspot areas, and movies.