Social Media Influencer – OOH Insights and Media Behavior
Posterscope’s Outdoor Consumer Survey profiles thousands of consumers across the nation and explores their media consumption behavior and attitudes to Out-of-Home advertising.
Social Media Influencers are a highly sought after segment in the market. They have a large following on social media and share and post various amounts of content. Out-of-Home and Experiential marketing can be used effectively to reach Social Media Influencers, with large amounts of time spent at restaurants, nightspot areas, and movies.