Posterscope Participates in Movember InitiativeOctober 28, 2015 // By: Posterscope USA // Our US Showcase // No Comment
Posterscope has worked with vendors to provide pro bono space on OOH digital screens for a foundation called Movember. The campaign utilizes digital screens across the U.S. and takes advantage of NYC’s major commercial intersection, Times Square. Specific vendors include: ABC Regional Sports and Entertainment Sales, Access Sports, Clear Channel, Keystone, Lamar, New Tradition, OUTFRONT, Pearl, Steen and Vector. The campaign went live on October 11th and will be running until November 1st.
The screens are showcasing male characters sporting their best moustache personality. The goal of the campaign is to create awareness of the Movember Foundation, as well as gain support of men’s health.
There are four main health areas that the Movember Foundation focuses on: Prostate Cancer, Testicular Cancer, Poor Mental Health and Physical Inactivity.
Movember’s motive is simple: Grow a moustache for 30 days in the month of November, to help tackle the issues that affect men’s health.
Their strategy involves facilitating global collaboration, understanding and advocating for men’s health, building the evidence that helps support what works for the issues, enforcing men to be more informed of these issues and lastly, investing in the clinical research of the main health issues. They have an individual funding strategy to support each health issue.
Some background information on the Movember Foundation:
The idea of Movember was fueled by two mates in 2003 named Travis Garone and Luke Slattery. The story began with only 30 males willing to bring the moustache back for the whole month of November, raising $0.00 for the cause. A whole 11 years later from when the hairy tale was first told, the Movember Foundation managed to garner a total of 4,746,905 “Mo Bros” and “Mo Sistas” and raised a jaw-dropping $649 million dollars in November of 2014. (You don’t have to be a male in order to participate in the Movember movement. MOVE is a 30-day physical fitness challenge that applies to both female and males and promotes the cause as well.)
Above you can see images of the creative for the Movember campaign that’s currently live now in Times Square, NY. Judging from last year’s success, this campaign has the potential to drive even more awareness and make Movember 2015 the most memorable year to date.
To learn more about the Movember Foundation, please visit: us.movember.com
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