OCS Infographic: TV Time Shifters
Posterscope’s Outdoor Consumer Study (OCS) comprehensively profiles target segments through the lens of Out-of-Home media and places relevant to exposure and engagement.
The below infographic showcases consumer insights and media consumption habits for target segment, TV Time Shifters.
TV Time Shifters are people who regularly stream content through a different channel than live programming.
Examples: Online streaming with Netflix and HBO GO, or recording TV series on DVR and On Demand