Mentos NowMints Campaign
The Perfetti van Melle brand used their own product sales data to create a fresh, fun, and highly targeted dynamic DOOH campaign at real scale. The fully automated campaign ran across nearly 100 digital locations in Chicago, Atlanta,Tampa, Savannah and Charleston this summer (4 weeks).
Mentos sales data showed that certain flavor variants ‘peaked’ at different times, on different days – using this insight, Posterscope’s Liveposter platform automatically used the local time, day, and screen’s location, to show the right NOWmints product. Also using hyper-local weather conditions pulled in one of multiple sets of weather-related messages to optimize each creative execution, and target audience’s mind-set in real-time.