Luxury Consumers Infographic – OOH Insights and Media Behavior
Posterscope’s Outdoor Consumer Survey profiles thousands of consumers across the nation and explores their media consumption behavior and attitudes to Out-of-Home advertising.
Luxury Consumers are a highly sought after segment in the market. They’re willing to splurge their high disposable income on the latest luxury fashion styles and tech gadgets, broadcasting their extravagant lifestyle on social media. Out-of-Home and Experiential marketing can be used effectively to reach Luxury Consumers, with large amounts of time spent at high-end shopping malls, nightspot areas and at the movies.
Click to expand the Luxury Consumers infographic below for a full summary of insights.