Liveposter Launches in the US
The recent acquisition of Liveposter enables Posterscope USA to deliver dynamic, data-triggered digital Real Time campaigns to streets across the USA
With the Liveposter platform as a key part of its capabilities, Posterscope USA is now able to bring automated, dynamic creative and a large array of metrics familiar to the online and digital world, onto street level digital OOH. The acquisition of Liveposter marks a new era in the history of Posterscope, and brings the legacy of planning and buying together with creativity, agility, flexibility and shorter lead times.
To drive this new initiative forward, Kenneth Brinkmann has been brought on board to lead a dedicated team responsible for leveraging the Liveposter technology to its fullest extent. With creative and tech talent onboard, Posterscope USA is now set on a journey to be an end to end digital location-marketing agency.
Posterscope has used the technology platform in a number of campaigns executed for marquee brands such as General Motors, FanDuel, Microsoft and Reebok in the past year, and there are many more to come later this year alone.
For more information about Liveposter and how to incorporate this technology into your client solutions, reach out to Kenneth Brinkmann (Kenneth.firstname.lastname@example.org )