Fox Lethal Weapon Creative In Times Square
Fox revealed a creative for their Lethal Weapon remake in Times Square. The 3-D billboard features a red car crashing out the front of a high rise building and falling onto the Fox logo on a screen below.
The camera then zooms back to the stars of the show Riggs and Murtaugh who are puzzled. The billboard will have multiple iterations for the daytime and nighttime and will play until the shows premiere date on September 21st.