Fitness Enthusiasts – OOH Insights and Media Behavior
Posterscope’s Outdoor Consumer Survey profiles thousands of consumers across the nation and explores their media consumption behavior and attitudes to Out-of-Home advertising.
Fitness Enthusiasts are a highly sought after segment in the market. They workout regularly and go to the gym most days of the week. Out-of-Home and Experiential marketing can be used effectively to reach Fitness Enthusiasts, with large amounts of time spent at gyms and nightspot areas.