Coke - What's In A Name - 128 - F (06222015)
Coca-Cola’s What’s In A Name Campaign Takes Over Times Square
July 9, 2015  //  By:   //  Our US Showcase  //  No Comment

Coca-Cola has launched an interactive digital billboard in Times Square to celebrate the meaning, stories, and things-you-didn’t-know behind each of our names. What’s In A Name is an evolution of the hugely successful Share A Coke campaign, and it’s only fitting that as one of the biggest brands in the world, Coca-Cola will celebrate What’s In a Name on the biggest stage in the world, Times Square New York.

Visitors to Times Square can Tweet their first name with ‪#‎CokeMyName to have a story about their name broadcast on the one of the largest digital formats in NYC. A camera on a nearby building automatically takes a photo of the digital billboard and Tweets this image back.

Name facts and stories are derived from a real-time algorithm that is powered by historical Google data.

This campaign is a collaboration between Coca-Cola, Posterscope, Clear Channel Outdoor, Google, and Unit 9.

Coke - What's In A Name - 128 - F (06222015) Jeff Sarah

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