Coca-Cola’s What’s In A Name Campaign Takes Over Times Square
Coca-Cola has launched an interactive digital billboard in Times Square to celebrate the meaning, stories, and things-you-didn’t-know behind each of our names. What’s In A Name is an evolution of the hugely successful Share A Coke campaign, and it’s only fitting that as one of the biggest brands in the world, Coca-Cola will celebrate What’s In a Name on the biggest stage in the world, Times Square New York.
Visitors to Times Square can Tweet their first name with #CokeMyName to have a story about their name broadcast on the one of the largest digital formats in NYC. A camera on a nearby building automatically takes a photo of the digital billboard and Tweets this image back.
Name facts and stories are derived from a real-time algorithm that is powered by historical Google data.
This campaign is a collaboration between Coca-Cola, Posterscope, Clear Channel Outdoor, Google, and Unit 9.